Profile
He moves around in the hippest districts of the city, inspired by a classy and sportive casual fashion style. Always with his clique on the streets or focused in the gym. Always with good music and always connected to his friends and family. He lives with big goals and strives for more. He soaks up inspirations everywhere. Online and Offline.
FACTS
- 16-22 years old
- in Berlin, thre are around 211k like him
- training is his life
- his dream is to become like his idols
- he trains to stay fit and in shape
HIS FAVOURITE DESTINATION FOR SHOPPING IS KURFÜRSTENDAMM. HE SHOPS EFFECTIVELY AND WITH A PLAN. HE WATNS TO LOOK GOOD, TO FEEL GOOD. HE SHOPS ONLINE, AFTER HE TRIED ON THAT PRODUCT IN RETAIL TO REALLY KNOW IF THAT FITS HIM. WHEN HE DOES, HE TRIES BUY THE SAME CLOTHING PIECE CHEAPER ONLINE.
OBSERVATIONS
HIS FAVOURITE DESTINATION FOR SHOPPING IS KURFÜRSTENDAMM. HE SHOPS EFFECTIVELY AND WITH A PLAN. HE WATNS TO LOOK GOOD, TO FEEL GOOD. HE SHOPS ONLINE, AFTER HE TRIED ON THAT PRODUCT IN RETAIL TO REALLY KNOW IF THAT FITS HIM. WHEN HE DOES, HE TRIES BUY THE SAME CLOTHING PIECE CHEAPER ONLINE.
HOT SPOTS
HE CHOOSES HIS GYM WISELY. FAVOURTIVE GYMS OF OUR FITNESS FOREWARD CONSUMER ARE BASED ON THE DISTANCE (THEY STAY IN THEIR KIEZES) AND MEMBERSHIP PRICE.
HIS TOP 5 CROSSFIT BOXES :
WATCHLIST
INFLUENCES
FAVOURITE PRODUCTS
