He moves around in the hippest districts of the city, inspired by a classy and sportive casual fashion style. Always with his clique on the streets or focused in the gym. Always with good music and always connected to his friends and family. He lives with big goals and strives for more. He soaks up inspirations everywhere. Online and Offline.

HIS FAVOURITE DESTINATION FOR SHOPPING IS KURFÜRSTENDAMM. HE SHOPS EFFECTIVELY AND WITH A PLAN. HE WATNS TO LOOK GOOD, TO FEEL GOOD. HE SHOPS ONLINE, AFTER HE TRIED ON THAT PRODUCT IN RETAIL TO REALLY KNOW IF THAT FITS HIM. WHEN HE DOES, HE TRIES BUY THE SAME CLOTHING PIECE CHEAPER ONLINE. 

HE ADMIRES HIGH END FASHION, THE ONES HIS ROLES MODELS ARE WEARING. HE

OFTEN CHECKS OUT AND COPY THOSE LOOKS WITH AFFRORDABLE BRANDS OR SAVES MONEY TILL HE CAN AFFORD THOSE. HE LIKES TO MIX HIS STYLE WITH JORDANS, YEEZY'S AND AIR MAX. 

His inspiration, his music, communication with friends takes place on his smartphone. he FOLLOWS ONLY people he ADMIRES OR PEOPLE IN HIS INNER CIRCLE, LIKE HIS FRIENDS. Asking him which APPS he uses, it‘s only very few with the top apps being instagram, snapchat and whatsapp!

WHEN HE IS NOT IN THE GYM, YOU WILL MOSTLY FIND HIM AND HIS FRIENDS CHILLIN IN RESTAURANTS OR SHISHA BARS IN MITTE, SHOPPING AT KurfürstenDAMM OR HANGING AROUND AT THEIR FAVOURITE BARBER SHOP.

HE CHOOSES HIS GYM WISELY. FAVOURTIVE GYMS OF OUR FITNESS FOREWARD CONSUMER ARE BASED ON THE DISTANCE (THEY STAY IN THEIR KIEZES) AND MEMBERSHIP PRICE.

HIS TOP 5 GYM'S:

HIS biggest music influence comes from the usa, except of a few local rapper like LUCIANO AND UFO 361. 

he listens to artists like Meek MILL, drake, travis scott future, lil durk and other rapper from the new rap/trap genre.