RUNNING CONSUMER

CREW RUNNER

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RUNNING IS A REASON TO BE ACTIVE WITH THEIR FRIENDS. IT ADDS BALANCE TO THEIR LIFESTYLE.

running is also their biggest challenge. they train for races and to become a better version of themselves. BREAKING THROUGH BARRIERS IN RUNNING GIVES THEM THE SELF-CONFIDENCE.

 

”
running keeps me powerfull

Facts

  • 16-25 years old
  • part of the generation of the Fitness runner and running addict
  • They like to train for goals. Halfmarathon unites the both mindsets in one race
  • They want to live a healthy and self fulfilling life
     

Recent activities

BERLIN BRAVES BLOCKED THE STREETS OF BERLIN ON THE BERLIN MARATHON WEEKEND AND MADE NEW GENERATIONS OF YOUNG RUNNERS RACE THE BACKYARDS OF KRUEZBERG.

Observations

  • They have a Sportsclub Background
    They love to run as crews and enjoy the teamspirit.
  • NIKE NEEDS HEROES I CAN RELATE TO. "NIKE FOCUSSES TOO MUCH ON THE ELIUDS AND MO´S OF THE WORLD"
  • Their style has to fullfill the
    needs of performance and be stylish at the same time
    without compromise.
  • THE CONSUMER IS LOOKING FOR BLACK
    BASICS TO COMBINE WITH FASHIONABLE PIECES.
    CLOSING THE GAP BETWEEN STYLE AND PERFORMANCE

  • IN A WORLD OF TOO MANY PRODUCTS WE SEEK EMOTIONS FIRST AND THEN BENEFITS
  • RUNNING IS THE MOST DEMOCRATIC BUT WE MAKE IT EXCLUSIVE. "NIKE NEEDS TO BECOME THE FRIEND I WANT TO GET ACTIVE WITH"
  • THEir phone is their best friend and always with them. they watch NETFLIX on the go, listen to spotify every time of the day, get inspired from INSTAGRAM and youtube, and stay connected thru FACEBOOK and WHATSAPp.

    Hotspots

    Playlist

    Watchlist

    Outfit of the month

    Competition Watch

    • On Running
    • Adidas
              Turn the device