STYLE EDITOR (WOMEN)

Nsw consumer

Style Editor

Profile

Style Editor girls are more concerned with their own expression than what is perceived popular and cool. They love mashups And unexpected high/low combinations to amplify their selfhood.

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When I spot an interesting pair of sneakers, I instantly come up with possible combinations and outfits in my mind.

Facts

16-21 years old and part of the Generation Y
In Berlin are 27K of them, in Germany there are around 599K
She likes everything that makes the world a better place
She wants to express her stand through her style as well
They want to create a sustainable future through the lens of creativity
Self Expression is her motivation

Observations

They want express themselves with unexpected clothing combination.
Their style changes constantly and the only brand she is loyal to is her own.
She shops everywhere to find items that amplify her eye: mainstream, high fashion, vintage, second hand, markets.
She regular searches through ebay for designer and vintage bargains
She loves to buy items she has never seen on her friends and style them to make it her own.
Everything that enables self-expression and combines their style and values they believe in.
In their leisure time they hangout out at the Späti, in parks, cafes, at canals, shop at vintage markets.
Their most popular apps are Instagram, Snapchat, Facebook, Whatsapp, Pinterest, Tumblr.