Nsw consumer
Style Editor
Profile
The Trend Maven is a style chameleon. Style is their expression that communicates their personality & mood. They follow trends and are on trend, aesthetically driven, they curate through a mix-and-match approach driving to unique self expression.
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I SHOP EVERYWHERE, ZARA, LEVIS OR THRIFT SHOPS - I DO'T HAVE A FAVORITE.
Facts
- 16-21 years old and part of the Generation Y
- In Berlin are 7K of them, in Germany are around 382K
- THEY ARE TREND LOYAL BUT NOT BRAND LOYAL
Hotspots
Favorite products
NIKE
AIR MAX 97
M2K TEKNO
AIR FORCE 1 LOW
AIR VORTEX
other brands
LEVIS
Adidas
SANDRO
Louis Vuitton