Nsw consumer
Style Editor

Profile

The Trend Maven is a style chameleon. Style is their expression that communicates their personality & mood. They follow trends and are on trend, aesthetically driven, they curate through a mix-and-match approach driving to unique self expression. 

I SHOP EVERYWHERE, ZARA, LEVIS OR THRIFT SHOPS - I DO'T HAVE A FAVORITE.

Facts

  • 16-21 years old and part of the Generation Y
  • In Berlin are 7K of them, in Germany are around 382K
  • THEY ARE TREND LOYAL BUT NOT BRAND LOYAL

Hotspots

Favorite products

NIKE

AIR MAX 97
M2K TEKNO
AIR FORCE 1 LOW
AIR VORTEX

other brands

LEVIS
Adidas
SANDRO
Louis Vuitton
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