SPORT INSPIRED (WOMEN)

Nsw consumer

SPORT INSPIRED

Profile

The Sport Inspired girl doesn’t want to stand out through her style but looks for products that are already approved by other and help her to be part of a circle. She buys what she sees in her feed and cares about her friends’ opinion.

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Show me how to style it and i buy it.

Facts

16-21 years old and part of the Generation Y
In Berlin are 45K of them, in Germany there are 1.2M
She Doesn’t want to stand out, wants to be a part of A circle
She wants to build a secure future for herself
HER motivation is acceptance

Observations

They get their style inspirations from celebrities but their friends have the final say.
They like to buy things that are trend right now.
She always consults with her friends before making a purchase.
She tries on in store and looks if she can find it cheaper online.
She wants to stay fit and healthy.
In leisure time they visit festivals, open airs, markets, canal, parks.
They get inspired on the street, Billboards, Styling Mannequins, Celebrities, Fashion Blogger.
Their most popular apps are Instagram, Snapchat, Whatsapp, Pinterest, Tumblr.