SPORT INSPIRED (MEN)

Nsw consumer

SPORT INSPIRED

Profile

The Sport Inspired doesn’t want to stand out through his style but looks for products that are already approved by others and help him be part of a circle. He buys what he sees in his feed and cares about his friends’ opinion.

”

The more i see it the more i feel confident to buy it.

Facts

16-21 years old and part of the Generation Y
In Berlin are 29K of them, in Germany there are 1.4M
He doesn’t want to stand out, he wants to be a part of his circle.
He builds a secure future for HIMSELF.
Their motivation is acceptance.

Observations

They seek sneakers and fashion that have already been approved by others.
He Goes shopping with his friends to get their opinions before he makes a purchase.
He prefers high street and malls where everything is close to each other and doesn’t shop a lot online.
He wants to have a safe relationship to his social network like friends and family.
In his leisure time he HANGS AT HOME PLAYING FIFA, goes to MALLS, HIGH STREETS AND CONCERTS.
He gets inspired on the street AND through the styling of RAPPER & athletes.
Their most popular apps are Snapchat, INSTAGRAM, Whatsapp, SPOTIFY.