Nsw consumer

visionary

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Profile

The Visionary is always on the cutting edge of culture. They seek future looking or limited innovation and design blending sub cultures to create the future. They create trends. 

”
design i haven't seen before catches my attention.

Facts

  • 16-25 years old and part of the Generation Y
  • their ambition is to be at the front, before trends
  • their heart beats for cutting edge product

Observations

  • They like to think they influence trends - don't follow them.
  • They thirst for newness in fashion.
  • They enjoy a wide range of music, from hip hop to techno to indie.
  • They love to mix designer into their wardrobe.
  • They consider themselves creative and actively seek creative outlets and often want to work in the creative industries

    Hotspots

    Playlist

    Influences

    Virgil Abloh
    TRAVIS SCOTT
    Asap Rocky
    Frank Ocean
    Honey Dijon
    Kobosil
    Linnea
    Marc Goehring

    Favorite products

    NIKE

    ACW Vemero
    REACT ELEMENT 87 X UNDERCOVER
    ISPA COLLECTION
    ACG Lab Collection

    other brands

    ALYX Studios
    RAF
    Helmut Lang
    CDG
    Turn the device