THE PERFECT PLAYGROUND
TO JUST DO IT
Berlin - the city of freedom
Melting Pot Berlin
LIBERAL, EXPRESSIVE, SENSITIVE, MOODY, SUSPICIOUS OF BIG BUSINESS AND CAPITALISM IN GENERAL.
IT'S TOO EASY TO CHARACTERISE CREATIVE BERLIN AS A CITY OF HIPSTERS, ALTHOUGH THERE ARE PLENTY OF THOSE.
KEVIN BRADDOCK,
FORMER EDITOR-IN-CHIEF OF BERLIN-BASED SLEEK MAGAZINE
population
of 15 - 27
Foreigns
(7,5% MORE THAN AVG)
Different
nationalities
Berlin's residents
are online
Jobs in
the Digital Scene
EACH YEAR
(MOSTLY MILLENIALS)
a city designed to just do it
JACK LANG,
FORMER CULTURE MINISTER OF FRANCE, 200 1
Click to explore
Running:
With 2500 Parks, Runners feel home in the greenest city in europe.
Where the elite breaks through: So far, 5 marathon world records.
Football:
HERTHA BSC BERLIN - THE OLD LADY - IS ONE OF THE OLDEST PURE FOOTBALL INSTITUTIONS IN GERMANY. BESIDE THAT THERE ARE:
404 FootbalL clubs
2 professional clubs (HERTHA BSC/UNION BERLIN)
6 DFB federation sites
3 Elite schools
800-1000 small sided courts
Training:
134 Gyms
100 Yoga facilites
21 crossfit BOXES
Skateboarding AND BASKETBALL:
one Nike SB Shelter and a vibrant skate and bike scene
one first league BasketBall Team and one Nike KD BBall Court
On #106 of the most expensive cities: Berlin offers everything of a big metropolis but well below of the prices of other capitals
Historical & Art:
180 Museum & Memorials
3 Opera Houses
440 Galleries
150 Theatres & Stages
Food, Drinks & Dance
6500 Restaurants, 2800 Fast Food Outlets, 1400 Kebap Shops
1000 “Spätis” (Late-Night-Shops)
789 Cafés & Bars
149 Night Clubs & Discos
VISITORS
6K legal vacation and 17K illegal vacation apartments
12.4M tourists (+4,2% YOY)
30.3 overnight stays (5,4% YOY)
BERLIN - CITY OF DOERS
FIRST CAME THE ARTISTS, THEN CAME THE DJS,
AND THEN CAME THE ENTREPRENEURS
EARLY-STAGE INVESTOR IN BERLIN S STARTUP SCENE
GDP
(February 2016)
Purchasing Power
(per resident)
IS FOUNDED
employees are
not german
ecosystems RANKING
THE CITY OPERATES VERY MUCH ON A MANTRA OF
‘GOING YOUR OWN WAY’; A COUNTERCULTURE
MIND SET THAT EMBODIES THE STARTUP SPIRIT
OF LOOKING AT THE ORLD DIFFERENTLY AND
TRYING TO DO SOMETHING BETTER.”
FOUNDER & CEO AT SOUNDCLOUD
SHOPPING PARADISE BERLIN
Overall
10 shopping miles
65 shopping center
800 designer & labels
185 weekly flea markets
7 brand flagship stores
nike
220 door distribution
35 category specialties
3 dtc doors
Click on the city parts
Green = ABOVE THE AVERAGE OF BERLIN
RED = BELOW THE AVERAGE OF BERLIN
BLACK = MATCHING WITH THE AVERAGE OF BERLIN
(13% of total)
(11% of total)
(11% of total)
(17% of total)
(12% of total)
(12% of total)
(11% of total)
(14% of total)
(15% of total)
(13% of total)
(12% of total)
(12% of total)
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